Circle Hill Communications

Helping life science companies tell their stories

I help healthcare companies tell their stories. As the co-founder and executive editor of the MassDevice.com group of life science publications, I spent more than 10 years covering all sectors of the medical technology industry, from hospital supplies to smart implanted devices. That expertise gives me unique insight on the challenges facing companies that want their voices to be heard above all the noise.

Circle Hill is helping our company find its voice in our market and, now more than ever, we’re connecting with the people we want to do business with. I strongly recommend Circle Hill for anyone in need of high-quality editorial content in the life sciences sector.

John Compton, Founder & President, Agile Search

Companies always know their stories best, but don’t always know how to tell them in ways that effectively reach their target audiences. Although the core messages for each company apply across audiences, those messages are communicated differently, tailored to each for maximum impact. For example, patients and providers want to hear about proof of safety and efficacy; hospitals and payers are looking for a value proposition that takes costs out of the healthcare system; and for strategics and potential investors, it’s all about total addressable markets and the management team’s track record.

We knew our story inside and out, but just couldn’t find the right words to say it. Brad stepped in and brought things into focus for us, and then developed the language to get our story across, clearly and concisely. I highly recommend Circle Hill for A-plus-level storytelling and communications.

Bryan Lord, CEO, Pristine Surgical

You want to take that really complicated story, all the different threads that are your company, and distill it down to a few core principles, core pillars, that will be the foundation of your messaging structure – finding a good unmet need, and really helping patients, is the foundation of everything we do.

Brad Perriello, on the Global Medical Device Podcast powered by greenlight guru

---

Capabilities:

• Strategy
  Clarify your vision and high-level communications strategy, incorporating fundamental messaging pillars aimed at target audiences and the tactics to use
• Messaging
  Craft a mission statement, boilerplate language for your “About” statement and a concise, impactful elevator pitch
• Content
  Review existing content for consistency of messaging and internal logic, updating or drafting new copy as necessary, to ensure effective communication across all formats (websites, slide decks, press releases, product copy, etc.).
• Editorial
  • Press releases
    Draft and work with your team to revise and finalize
  • Distribution and media relations
    Segment our database of media outlets to generate a list of appropriate targets to reach intended audiences
    Distribute to relevant market via BusinessWire, pitch to relevant media outlets from segmented media list
  • Press Kit
    Ensure that all stories are accurate and on-message by developing and finalizing corporate and technology fact sheets
  • Websites
    Draft and revise website copy
    Familiar with WordPress and Drupal content management systems
  • Blogs and whitepapers
    Drafting, editing and posting blog entries and whitepaper content
  • Newsletters
    Compiling email newsletters crafted to attract target audience
  • General editorial
    Copywriting, copyediting and proofreading